Sole Man

Recently my class watched a movie called Sole Man. Its based on how John Paul Vaccaro, also known as Sonny rose from humble Pennsylvania roots to become the most valuable marketing asset in the $13 billion athletic shoe industry. He signed Kobe Bryant, Tracy McGrady, and launched Nike's "Air Jordan" empire in the 1980s. Sonny brought the sneaker industry and basketball together. The basketball-sneaker business has grown into a $3 billion industry. Not only did he do that but helped Ed O'Bannon and his lawsuit against the NCAA, which they ended up winning. "It became a running joke among our production team that Sonny is the real-life "Forrest Gump" of basketball." The producer stated that in one of his articles. After watching the film I was a little shocked I've never seen Sonny's name come up on any social media.